Chief Excitement Officer at Fika Studio, Totnes, Devon – Transforming ideas into ventures that put people and planet first.

Bringing ideas to life through storytelling, photography, and software. I'm passionate about turning bold visions into reality with creative, human-centred, and sustainable solutions.

Latest Websites...

CarbonRunner.io

Developed CarbonRunner, a multi-cloud CI/CD runner that automatically shifts workloads to regions with the lowest carbon intensity. A one-line integration to significantly reduce deployment emissions and cost.

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Neighbourhood Work Club

Neighbourhood Work Club is a space where creativity and community come together. It’s a place that celebrates work-life balance while providing practical tools for sustainable business practices.

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Value My Land Rover

After seeing classic Land Rovers fall into disrepair, I wanted to bridge the gap between owners and specialist restoration services. This site provides accurate valuations for iconic models like the Series 1, 2, 3, Defender 90, and Defender 110.

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Eco-friendly Ideas

EcoPing.earth

Motivated by the impact of website carbon emissions, we developed EcoPing.earth to help businesses measure, manage, and reduce their digital carbon footprint. EcoPing offers tools and insights for creating a more sustainable web presence.

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Re=comb

Inspired by my experience with the Precious Plastic team, I dove into the world of plastic recycling. Re=comb emerged from this collaboration, combining waste reduction and creative design to bring innovative recycled products to the market worldwide.

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Silly Ideas & Adventures

Cargo Under Sail

Embarked on a zero-emissions voyage aboard the Avontuur, a historic 103-year-old sailing vessel. We sailed from Germany to Colombia to transport 70 tons of coffee sustainably.

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Minimal by design – a low-carbon website experiment.

0.01g of CO2
per page view.